As part of the lunchtime bites session The Business of Food held during May 2020, Jane Del Rosso spoke with Clare Blackstock from Blade Creative to understand more about her passion for brand development, how she supports her clients and works with many to grow their unique brand and business over time.

Retail online shopping is a crowded marketplace. For a food business you need to replace touch and feel and taste with fantastic photos and evocative words to stand out from the crowd and persuade customers to buy online.

Any business needs a clear USP - a unique selling point/proposition. The retail shelf is a crowded space, so here are our tips on how to develop a USP that helps you stand out from the crowd.

Meirav Dulberg from Webby Web Design is a web designer and web developer who focuses on developing the functional structure of a client’s website first to deliver on the functionality a client needs. Then she will work with the branding of the business to merge in visuals with functionality.

The alchemy behind any great business is always a bit of mystery, however there are some key components to to establishing and operating a great food business.

Agatha Ionnau from Emporia Marketing uses her background in corporate work to assist small businesses develop effective marketing strategics to help them grow their business. Her business ethos is to guide small businesses on how to maximise their brand and product awareness in the marketplace with tactical marketing projects.

Matt Kuter established ITgeniq to assist those getting their own small business going to assist them design their IT system from the beginning so it supports their business operations from the beginming and makes it easier to grow their business over time.

As your business grows, so does your customer base. Try out our 4 tips on how to pay attention to who is buying your product.

If you are looking to make a change in your life, then joining The Business of Food Incubator could be what you are looking for.

Maria Glover wanted to improve her own health and also her families. So she began researching food’s link to gut health and inflammation and started fermenting in her home kitchen. Then she attended the 2018 Business of Food Expo and was inspired to launch her own food business.

Accelerator Programs are great for entrepreneurs who have a developed a commercial recipe and have a prototype of their food product, but want a supported program to assist them launch into the market place.

Staying fresh in business can be hard work, so make sure you pay attention to small business offerings in your local area.

If you have a food dream - either to get going, launch a new product, expand into the export market or maybe just improve your packaging - then you can’t afford to miss The Business of Food Expo.

All food businesses need a clear business plan that supports viable growth at a pace you can manage - so here’s 3 tips to develop a useful two page business plan.

If your recommended retail price (RRP) is not worked out properly, you will never make a profit. So try our 5 step process to determine your correct RRP.

It’s important for solo operators to get out of your own business and pay attention to what’s going around you.

You need to understand who your customer is and what their needs (or wants) are, to direct their attention to your product.