We love being around exciting new food ideas and meeting the people behind them.

Think of us as an extension of your team. 

With extensive business experience and thousands of previous food business clients, we know exactly what it takes to set up a food business in Melbourne. We respect that it’s your business with your recipes, products and plans, but things will come up – both opportunities and challenges – that you won’t expect and might not know how to manage. Whether it’s training, an introduction to an expert, or a coaching conversation, we’re here to support you to succeed.

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Meet The Business of Food’s owner, Jane Del Rosso 

Jane is an organisational guru and proven mentor, with a passion for food and head for business. She took the leap many years ago, leaving her corporate career to train in cooking and pursue her passion for all things food and business.  

Jane pioneered the very first Australian kitchen incubator in 2008, well before the emergence of co-working spaces and ghost kitchens, and concentrated on providing a compliant space from which to make new food products, enabling new food business owners to explore ideas and increase the chances of seeing their food products on a retail shelf. The Business of Food followed naturally - bringing together her business savvy, gourmet tendencies, and love of supporting other small businesses looking to gain traction in the food industry.

Jane Del Rosso

The Business of Food’s vision is to change the notoriously low success rate of small business in the food industry by minimising the risky start of a food business.
— Jane Del Rosso

To date, we’ve helped thousands of food-based businesses to launch and grow.

Are you next?

  • “We got everything we needed to know from the course and would have changed nothing. We felt supported to work through the struggles we were having with setting up a food business, especially the regulations and food safety program. Also learnt ways to do things in a way that saves money!”

    Andre, participant

  • “I sought assistance from The Business of Food team to launch my BBQ sauce business in 2018. Their expertise helped me to understand my target market, effectively utilize a commercial kitchen, prepare a business plan, define my marketing objectives and ensure I met critical industry requirements. Without that knowledge and expertise, I would not have been able to adequately prepare my business for launch. As a result of specialised coaching and mentoring, I felt capable and competent to enter an industry of which I had no prior knowledge. My business is now going from strength to strength and I could not have achieved this without help.”

    Sarah, sauce company

  • “Jane Del Rosso was amazing. She is a fantastic facilitator. Jane has great skills and knowledge. Extra sessions to see her outside of the course were really helpful– they personalised the Program to my business idea and let all the participants address any other issues they had. The Program is perfect for someone starting a food business as it covers all the basics.”

    Loredana, stock business

  • “For anyone starting a small food business, with no experience in the food sector, it would be essential as a real eye opener to what is required especially the regulations, laws, pricing and different ways you can launch a product/sell it.”

    Marcela, ice cream business

  • “Jane Del Rosso as a person is so pleasant to talk to and easy-going to work with. She understands everyone has different views, and she has a lot of patience as she delivers the course and works individually with each participant, supporting people to view their business in a different way-- such is a positive challenge as a business owner!!”

    -Issy, vanilla business